Off Market Engine builds intent-segmented Google search campaigns that push motivated seller leads straight into your CRM, tagged by why they're selling. Our first 5 partner markets pay no management fee for 90 days. You pay Google directly for ad spend, and you own everything we build.
U.S. investors · In-house calling team required · $3K+/month ad budget · You own the ad account
Your acquisitions team is trained, licensed and salaried. Where you point them is the difference between a healthy pipeline and a burnout cycle. Here's what most investors are pointing them at right now.
Cold outreach gets harder every quarter. Your callers spend the morning leaving voicemails and the afternoon on people who never asked to hear from anyone. One qualified conversation per shift is the ceiling, not the floor.
A homeowner tapped a form because the video was interesting. That's not intent to sell — that's intent to keep scrolling. Your team burns hours qualifying curiosity.
The same seller often reaches several investors in your market. The seller has already been offered a price by the time your caller dials.
Your callers are trained and salaried. Every hour they spend on cold outreach is an hour they aren't spending on someone who typed "sell my house fast" into Google this morning.
Same callers. Different queue.
See what we buildEverything upstream of the phone call — search intent, landing page, tracking, CRM push. You keep the part you're already good at.
A seller typing "cash offer for my house" and one typing "sell inherited house Ohio" are two different pipelines. We run six-plus ad groups per market, each on its own intent, its own budget, its own negative list. Nothing shared, nothing generic.
Inherited sellers care about probate timelines. Foreclosure sellers care about the sale date. Tired landlords care about the tenant. One page per intent, written to that specific situation. This is the single biggest lever on cost-per-lead most investors never pull.
Every lead lands in the CRM you already run — REsimpli, Podio, Investor Fuse, GoHighLevel — tagged with the ad group, keyword, and landing page that produced it. Your callers see the intent before they dial. Google sees the ones that closed.
No 40-page playbook, no six-week discovery, and no management fee while we prove it out in your market.
Twenty minutes. Your metro, your buy-box, your calling team's capacity. I pull your metro's seller search volume, estimated cost per click and current advertisers. If the numbers don't work, I tell you.
Six intent-segmented ad groups, six landing pages, tracking wired, CRM connected, closed-loop reporting stood up. Nothing goes live until it's tested end-to-end.
Sellers submit, leads route to your CRM with intent, ad group, and keyword attached. Your callers see who they're talking to before they dial.
You send closed/dead status back. We use that to cut losing keywords, rewrite losing pages, and pour budget into what closes. You never manage this.
Off Market Engine is a new company, and we'd rather earn proof in your market than claim it. Our first five partners get the full build with no management fee for 90 days, in exchange for fast follow-up and honest feedback.
Six intent-segmented ad groups, six landing pages, conversion tracking, CRM delivery tagged by intent, a free metro report, call-opener notes for each seller situation, and a weekly lead-quality review. No management fee for 90 days.
A Google Ads budget of $3K+/month paid directly to Google for the full 90 days. Leads called within 5 minutes during business hours. Lead outcomes sent back weekly. A testimonial only if we earn it, clearly disclosed as a partner review.
Campaigns live within 14 days of kickoff, or your fourth month is free. If you leave at any point, you keep the ad account, the landing pages, the data and the tracking. Nothing is held hostage.
I'm Nick, the founder. My background is building paid ad funnels; Off Market Engine is my focus on one thing, Google search for motivated sellers. I don't have investor case studies yet, so I won't show you fake ones. Instead, I'll show you the numbers for your metro before you commit, report every dollar weekly, and earn the paid relationship after 90 days.
The whole point of inbound is that you're the only buyer the seller sees. We won't sell the same market twice — it defeats the mechanism.
We only care about the leads that close. That's the number we optimise, that's the number Google learns from, that's the number that ends up in your quarterly review.
We don't staff a call centre and we don't want to. You've already built the hardest part. Our job is to keep it fed with sellers who came looking for you.
Five markets, one investor per metro. Because there's no fee up front, we screen carefully. Better to say so now than three weeks in.
After 90 days, partners can continue month to month at a flat partner rate locked for as long as they stay, with no setup fee and no percentage of ad spend. Ad spend is paid directly to Google, and we never mark it up. The exact rate is shared on the fit call, in writing, before you start.
Because inbound only outperforms outbound if someone picks up the phone fast. A seller who fills out a form on your landing page will fill out another one on someone else's within the hour if you don't call. We're not going to staff a call centre — that's a different business, and it's the business you're already in.
Our lane is the top of the funnel: search, landing page, tracking, CRM push. Your lane is the phone. That division is why the math works.
About twenty minutes. We look at your market, your buy-box and your calling capacity, then walk you through how we'd build the campaigns for you. If you're not a fit, we tell you on the call rather than sell you something that won't work.
Come from a desktop or laptop somewhere you can concentrate — we'll be sharing numbers on screen.
Yes. Every seller who submits on your funnel goes to one investor — you. We don't resell a lead to a second investor in your metro, and we cap partners per market so exclusivity is meaningful rather than a tagline.
The moment matters. A homeowner searching "sell my house fast" has already made the decision to sell — you're showing up when they're looking for a buyer. A Meta lead tapped a form because a video caught their eye; that's curiosity, not intent. Google search + real seller keywords is the highest-intent inbound lead type available anywhere. Everything else is a step down.
Message match. A seller searching "sell my inherited house" and a seller searching "cash offer for foreclosure" are two different people with two different pains. Sending them both to a generic "we buy houses" page tanks the conversion rate.
We build around six themed ad groups per market — Cash Offer, Sell Fast, Sell As-Is, Inherited, Foreclosure, Tired Landlord — and pair each with a landing page written specifically for that intent.
No. We run the landing pages and intake on our stack, then push every submission into whatever CRM you already run — REsimpli, Podio, Investor Fuse, HubSpot, GoHighLevel, other. Your team keeps working where they work today.
Campaigns go live within 14 days of kickoff, with the first inbound seller leads usually landing shortly after. Meaningful optimisation data takes a few weeks — paid seller acquisition is a system that compounds, not a spike you can judge in ten days.
U.S. only, and one investor per metro. We've built the ad groups and landing pages around U.S. off-market seller behaviour specifically, which is why we don't take on international investors or overlap two partners in the same market.
No. Partners commit to 90 days of ad spend so Google has enough conversion data to learn. After that it's month to month. If you leave, you keep the ad account, pages and data.
Because we're new and we'd rather prove results than ask you to trust a pitch. In return we ask for fast lead follow-up, weekly outcome feedback, and an honest review if we earn it.
Straight answer: Off Market Engine is a new company, and our first partners are our first investor clients. The founder's background is paid advertising funnels. That's why the first 90 days carry no management fee, why you own the account, and why every number is reported to you weekly.
By metro, city and radius, using keywords sellers actually search. Google's housing ad policy doesn't allow ZIP-code or demographic targeting for real estate services, so we don't use either. That keeps your account compliant.
Five questions to make sure you're a fit, then pick a time. No pitch on the call — either we can build you a better inbound number than what you run today, or we say so.
Prefer to ask something first?
[email protected]
Five questions, about two minutes.
If you're a fit, pick a time.
Takes about two minutes · No payment info requested
Five partner markets. Twenty-minute fit call, a free metro report, exclusivity in your metro, and no management fee for 90 days.
U.S. investors · One partner per metro · You own the account
